Triumph Tops UK Sales

By Kevin Ash - 15/01/2012

Triumph sold more big motorcycles in the UK in April than any other brand, including Honda.

Despite motorcycle sales in the UK falling by 20 per cent in 2009, and worldwide sales collapsing by even more, the Hinckley-based bike maker grew by almost five per cent in that time.

Now Triumph is Britain‘s best seller in the 500cc-plus sector, and it‘s aiming to make this a permanent ranking with a raft of new models due to be released in the next few years.

Triumph is expecting to sell 9,000 bikes in the UK this year, but this is less than a fifth of the 46,000 planned for production and sale overseas. While this is still a tiny fraction of Honda‘s total output, it does mean Triumph is becoming increasingly significant in the sophisticated, high end and most profitable segment of the motorcycle market, in addition to the fundamentally healthy situation of growing and increasing market share.

Triumph is already ahead of Ducati in production numbers, closing in on KTM (and well ahead in road bike sales) and making more than half the number of bikes of BMW.

The company has big hopes too for the Thunderbird cruiser, voted bike of the year in the USA despite being directly pitched at the home team Harley-Davidson.

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